Designed by Johnson Banks in 2019.
Project cast:
- Brand strategy, narrative and design: Johnson Banks
- Tone of voice and messaging: Johnson Banks, Nick Asbury, Mary van Ogtrop
- Strategy associate: James Wu
- Font design: Fontsmith
- Brand photography: Niall McDiarmid
- Illustration: Duolingo design team
- Implementation: Johnson Banks, Duolingo design team, And Rising
- Media: Bountiful Cow