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Ikea Brand guidelines

English

2021

Sweden

Corporate

63

10 comments

  1. I was really looking forward to this presentation but I’am disappointed. And not to brag or something, but I could have done this presenation better.

  2. i’am sorry but now I have to use this example for students as what should be avoided while making a presentation.

  3. Can anyone confirm if this is an official IKEA document? I have my doubts.

  4. I also seriously doubt that this is legit. It’s littered with errors. If it is IKEA’s actual document, then I have a sales pitch to make them…

  5. I’m not shocked at the state of this document, it’s as confused, messy & unorganised as an ikea shop floor! If this is legit then someone needs to give up their day job. Prime example of how NOT to produce a presentation document.

  6. They say “we only use Noto IKEA” (referring to fonts), but the entire document is full of Calibri, Arial and Verdana. All of the page numbers and identifiers are Verdana. My bet is that someone took the real IKEA guide (or a portion of it) and made some updates and additions to create this Frankenstein version.

  7. In addition, taking a look at the metadata – it was created on a computer running a Portuguese version of the Mac OS. I would think the IKEA brand guide would be created on a computer running a Swedish version of the OS.

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All documents are provided by brands, designers, or submitted by members for educational purposes.

All rights are owned by the authors and the brand owners.

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