Designed in 2025 by FOURSEE (Cairo, Egypt).
«The client came to us with a brief we couldn’t quite believe. It was anchored by a clothing hanger logo, a rough, unsmoothed, low-resolution wordmark they refused to let go of, strictly black and white, and absolutely no identity to speak of. They wanted to rebrand but didn’t want to change.
After nine rounds and countless identities and directions, with and without everything they actually needed, we managed to completely transform their brand while keeping its raw essence. What we delivered was not just a new identity, but one we’re genuinely proud of.
Knowing that old habits die hard, we didn’t stop at branding. We built a full visual system. It was the first brand manual we’ve seen in Egypt to include shoot guidelines, imagery direction, and overall art direction. It was equal parts identity, content strategy, and long-term brand architecture. Foolproof. Flexible. Built to last.»
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