Mio Technology Brand guidelines

One comment

1. I personally appreciate the level of detail in this brand book. It teeters between excess and extreme attention to detail and is up to interpretation by the reader. I know this was released 7 years ago, but it’s good to see how brand guides changed throughout the years.

   What I like about this brand book:
   >The explanations are not half-baked. There is quality thought put into every choice. You can see how they came to their decision because they justify every choice.
   >The graphical representation explaining the use of space was interesting and well done.
   >I enjoyed the graphics slides (especially the Pattern and Symbols slides, explaining the spacing between the graphics).
   >Brochures were well done – the template is sustainable and effective. Clear use of color, lifestyle photos and copy.
   >A lot of handholding in the package design slides. As someone that doesn’t spend much time in B2C packaged goods, this was interesting and peaked my interest.

   What I thought could improve:
   >I thought that the supportive color palette could be more narrow and concise. Some of the colors didn’t really make sense to me and felt like colors with less correlation were thrown in the mix.
   >There wasn’t information on how they came to decide on the typography. It felt matter of fact without a justification on why they chose the font.
   >Imagery (Lifestyle) slides felt dragged out. I prefer to have my brand books straight to the point. The first two slides on it were enough.
   >The mobile apps looks so archaic, sometimes I wonder how we interacted with these GUIs back then.

   Overall, good job to the MiTAC team on this brand guideline. If I had a B2C consumer goods business, I would consider this team (if it were the late 2010s).

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