Re-brand designed in-house by Petra Mackeová & Martin Pavlík with Strichpunkt agency (Germany).
After a pan-European selection process, Strichpunkt was chosen as Škoda’s new branding agency in summer 2021. Together with the Škoda team, it ushered in the most radical change in 30 years. A fresh image, which lives up not only to the demand for digitalisation and electrification, but also to the brand’s modern identity.
A new flexible word mark, the duality of two shades of green and a deeply human relationship with visual language all lift the brand identity to a new level – and bring Škoda close to the needs of present and future customers.