Tramways Coffee is a specialty coffee brand with a mission to change every instant coffee drinker into a home coffee brewer. We created an identity for them that focusses on the idea of taking time to drink your coffee and letting it take you to an imaginary world.
The brand guide is a comprehensive guide of how different assets came together to make their packaging come to life and how the brand can be carried forward.
Designed by Studio Ping Pong (Calcutta, India) in 2022.
