Identity directed by Forest Young and Peter Markatos and designed by Jeremy Mickel (MCKL Type) at Wolff Olins (San Francisco, USA) in collaboration with Uber (in-house design team) in 2018.
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Uber Brand guidelines
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Comments must be in english please.
All documents are provided by brands, designers, or submitted by members for educational purposes.
All rights are owned by the authors and the brand owners.
This is ok, the quick guide, but the Rebrand Case Study web page from back then was amazing, succinct and very complete! Introduced the U-Frame and I think it was a nice touch! (https://web.archive.org/web/20191113071907/https://www.uber.design/case-studies/rebrand-2018)